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Brand Management

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branding

In today’s marketplace, your brand is more than just a logo. It extends through the far reaches of everything you do. It becomes a part of the consumer’s identity and collective consciousness and is communicated in languages that are visual, verbal, musical – and sometimes all three.

You made it a brand. We'll make it a lifestyle.
In the 21st century, people don't just consume brands. They live them. Today’s most successful companies go deeper than simply chasing sales. They become intrinsic in consumers’ identity. Achieving that status is our central goal for our clients. In an ultra-saturated market, consumers choose brands that represent their aspirations—how they desire to look, live, and feel—and elevating brands to this level is what sets Grey Dots Innovative apart.

As arbiters of culture and style, we don’t just have our finger on the pulse – we dictate the beat. We believe a successful brand is the product of strategy, creativity, and willingness to break a few rules. Our innovative, targeted strategies achieve this end for businesses – meaningfully, powerfully and profitably.

Our Branding Services include:
• Brand strategy and positioning
• Brand identity development and design
• Style guide creation
• Entertainment and event strategy
• Marketing and advertising campaign development
• Viral campaigns
• Executive workshops
• Day-to-day media relations and counsel

Brand management is the analysis and planning that leads to brand potrayal. It decides how your brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Thus we recognize the fact that a product or service can only achieve a competitive edge if provided with a unique and superior image. We take your idea/ product/ service and give it that distinctive public appeal necessary to attract first-contact clientele and customer loyalty. We develope tangible elements of brand management including the product itself; look, price, the packaging, etc. to ensure that such intangible elements enhance the experience that the consumer has had with the brand, and also the relationship that they have with that brand.

We provide a broad spectrum of services under brand management including but not limited to:

  • Brand Conceptualization
  • Brand Development
  • Brand Production
  • Security Branding
  • Original Logo Conceptualization
  • Corporate Stationary Design & Production
  • Design/ Conceptualization and Printing of all print media
  • Billboard Conceptualization, Production and installation
  • Radio Jingles Conceptualization and placement
  • Television Jingle Conceptualization and placement
  • Newspaper Adverts Design and placement
  • T-Shirts and Polo Shirts Production
  • Dairy Design and Production
  • Calendar Design and Production
  • Magazines Design and Printing
  • Books Design and Publishing
  • Roll-up banners
  • 3D Animation and Motion Graphics
  • Signage Production and installation
  • Vehicle Branding
  • Customized Gift Items

and much more.